Issue #1
How to survive the
recession in retail
Welcome to our first issue.
We are facing one of the most demanding
retail environments for decades. In this
issue we focus on the trends and
characteristics of the current situation,
some of which are unique to this
recession, and look at ideas and
opportunities for growth that are being
presented to the most
progressive retailers.
Articles covered in this issue:
The only way is down?
Despite the prevailing media coverage, it’s not all doom and gloom for retail – there are positives and opportunities as well as the much-reported negatives and risks…
How to encourage consumer spending in a recession
We have identified four shopper ‘personalities’ who have emerged in the current downturn. Recognising them and understanding how to encourage them to buy could be a key step in strengthening your business…
Retail ‘09 - The story so far…
Different businesses have employed a range of strategies to beat the downturn. Some have been more successful than others in their attempts to woo customers…
Looking on the bright side of a retail recession
Times are tough but we think there are some positives to be gleaned from the conditions that we are operating under. Looking on the bright side…
