Issue #2
Shelf life: The
irrepressible growth
of supermarkets
Our second edition focuses on UK
supermarkets, a now ubiquitous retail
force and one of the most dynamic
areas of growth in UK retail. Despite
the controversy they attract because
of their power and size, there are lessons
to be learned for retailers in other sectors.

Articles covered in this issue:
The rise and rise of supermarkets
Over the past decade supermarkets have grown much faster than the rest of retail resulting in a significant increase in share of both our food and grocery and total retail spending…
More than their fair share?
We have seen how supermarkets use online channels to muscle in on non-food sectors and as they move into bigger premises they have invested in higher-margin product categories…
Format fragmentation and brand
convergence in UK and Europe
UK supermarkets have developed from small format town-centre stores to large out-of-town superstores on retail parks. As they reach maturity, the model is fragmenting again but this time under the strength of an established brand name…
Supermarkets protecting their position
At a time when price is important to all consumers, how do supermarkets use their brand to win new business?…
Retail ’09 – The story so far…
Having a distinctive brand is a common feature of those retailers that will be able to trade through the recession successfully…
The future of shopping
In the race to win larger shares of the market and reduce operating costs, supermarkets are at the forefront of developments in the retail sector…
Managing the corporate reputation
With such a high share of consumer spending, all supermarkets will have higher public profiles and will have to manage public perception very carefully. Dan Rees, Director at the Ethical Trading Initative provides food for thought…






