The future of
shopping?

In the race to win larger shares of the market and reduce operating costs, supermarkets are at the forefront of developments in the retail sector and the drive to attract and retain customers. The sector is already researching technology which could change our shopping habits forever – we look further at what the future could bring.

Smart products – shoppers who buy a product scan a code with their phone’s camera which directs them to a Food To Go mobile site featuring a range of content and a voucher code to claim against their next purchase (M&S is already trialling this)

Smart trolleys – recognise products and keep running totals automatically

Smart shelves – suggests product accompaniments, menus, gives product information

Cashless tills – pay with mobile phones or with fingerprints

Click & collect – drive-through grocery shopping: order your groceries remotely and pick up when you like (saves costs for retailers as well as time for the shopper)

Personal communication – informing shoppers of special deals that suit them personally: via text, bluetooth, email etc (constant contact)

Fridge and store cupboards become part of the supply chain – when something runs out, the supermarket reminds you to replace it

Personalised shopping lists – supplied from gaps in the store cupboard, fridge, regular shopping habits

Green stores – self-contained stores; stores themselves generate energy (cars driving over plates generating energy for stores); hydroponics or vertical growing products on roofs.